Posted 6/7/2024 06:20 (#10766460 - in reply to #10766286) Subject: RE: Is this a waste of corn checkoff dollars?
Midwest
Promotion never was measured in the short term. Also market development never was a perfect science. Probably ten misses for every hit. The return on investment long term is there. There is value in marketing missions. Just when the grower experiences extreme market cycles frustration with a check off deduction sets in
Is this a waste of corn checkoff dollars?
